July 30th, 2010

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The Philosophy of HouseHunt.com's Business Plan
  Our unique approach to building a real estate career is simply a service/sales system built on the business model that every major service/sales corporation in America follows.

  Many real estate systems are built on the premise that an agent must constantly prospect for new business, for his/her entire real estate career. These systems focus on cold calling, door knocking, etc. with the emphasis being placed on immediate gratification only. The result is a labor intensive career that requires the salesperson to endure a lot of rejection. This is an inefficient method that offers no security, builds no business equity, brings no residual income and leads to burnout, loathing and limited profitability.

  The model we use for our business plan has been proven effective by nearly every marketing company in existence. Ford and GM use it. Pepsi and Coke use it. Microsoft has used it and continues to do so. The system works for the largest, most profitable companies in the world. Why not build your career using the methods the most successful companies in the world have perfected?


HouseHunt.com's 5-step Business Building Process. The steps are:


Step 1: The product must be a quality item. (You, the individual agent, are the product the consumer must purchase. Until the consumer buys you, you cannot help him/her buy or sell a home. If you do not offer quality service, the consumer will use your services only once and will not recommend you to others.)

Step 2: The product must be introduced to the consumer. (The consumer will not buy a product until he/she knows it exists. We believe HouseHunt.com is the world's most efficient way to introduce your product to the consumer.)

Step 3: The introduction of the product must be a win-win situation. The process must be fun, interesting and/or offer value. (When the product introduction is win-lose, the agent is rejected. The advantage of HouseHunt.com's system is that the consumer pursues the agent: advantage agent!)

Step 4: Once the product has been introduced, the consumer must never be allowed to forget it. (Consistent repetitive contact builds recognition. Recognition builds income. To be manageable, repetitive contact must be systemized. HouseHunt.com's www.Go2TIM.com repetitive contact system is amazingly efficient!)

Step 5: The product must be consistently promoted. The goal is to have the product be the most recognized item of its kind in its marketplace. (HouseHunt.com provides the individual agent with all the tools, both traditional and electronic, that he/she will ever need to build brand recognition and community image!)
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